SUSTAINABLE TOURISM CERTIFICATION: ADVANTAGES AND DISADVANTAGES

Today, tourism is one of the fastest growing sectors economy and a key driver social economic progress throughout world. Tourism an important factor for gettingnew jobs, growth country, environmental protection preservation, overcoming poverty. This possible only under condition responsible management planning tourist recreation areas. Otherwise, traditional can cause significant negative impacts on environment. Certification products services element state regulation activities entities. Sustainable certificates are intended voluntary assessment monitoring organizations or destinations that promote tourism. carried out by certification bodies according to many criteria related business practices, policy, impact, supply chain procurement, etc. For tourists, owners indicates compliance with basic generally accepted requirements sustainable tourism, as well fact company committed approach environment local community. The article draws attention main aspects in Ukraine. Attention focused such types minimize effects A number advantages given, thanks which tourists choose Such should include ecological (green), rural, sports, mountain, cultural educational, medical health areas their national standards were analyzed. It emphasized become model greening entire industry. substantiated tools activity recommendations development Ukraine have been formulated.